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twitter-account-analysis

Analysis of an Individual Twitter Account

Overview

Twitter is a social media platform that's often used as a tool to promote a brand or organization. However, it's not always obvious which actions on social media result in the best return. Advanced analytics can reveal insights to optimize social media efforts.

Goals

Create a template analysis that can be repeated and reused to assist organizations in the local Hampton Roads area, such as @NorfolkVA, @NPSchools, @NorfolkDowntown, @NorfolkPD.

Project Roadmap

Twitter Analysis Trello Board

Data Source

Data obtained through Twitter APIs

Sample Scripts

Inspiration for the sample scripts have been taken from the following sources:

Getting Started with R

This project has been created and initialized with Packrat (a package management system for enhanced reprodicibility in R). This means that if you need additional libraries, just run install.packages() and the resulting packages will be installed in the packrat library so that other users will have exactly the same configuration as you! Plus, this won't mess with your existing set of installed packages on your personal computer. Here is a simple workflow with Packrat:

> install.packages('xml2')
> packrat::snapshot(prompt = FALSE)
Adding these packages to packrat:
         _      
    xml2   1.0.0

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Analysis of an Individual Twitter Account

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