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Define Marketing Objectives for Guides project #84

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JesseTheCleric opened this issue Oct 24, 2024 · 2 comments
Open
16 tasks

Define Marketing Objectives for Guides project #84

JesseTheCleric opened this issue Oct 24, 2024 · 2 comments
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documentation Improvements or additions to documentation Skill: Brand Strategy Skill: Digital Marketing Skill: Media Strategy

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@JesseTheCleric
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JesseTheCleric commented Oct 24, 2024 •
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Overview

In order to help you market the Guides project or CoP, we need to collect the following information:

Action Items

  • Identify the answers to each of these questions for your project putting your notes in the comments and checking off the boxes as you go:
    • Mission
    • Marketing Objective (KPI)
    • Primary Target Audience
    • Secondary Audience
    • Location (of Target Audience)
    • Timeline
    • Key Events
    • Budget
    • Gifted Media (Digital, TV, OOH, etc.) - free media or partner website with significant levels of traffic
    • Potential Business Partners
    • Potential Spokespeople
    • Free Press Opportunities
    • Key Outreach Platforms
    • Links to Digital Assets/Graphics
    • Other Important Information

Resources

Screen Shot 2021-02-04 at 6 33 26 PM
@JesseTheCleric JesseTheCleric mentioned this issue Oct 24, 2024
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@JesseTheCleric
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JesseTheCleric commented Oct 24, 2024 •
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@JesseTheCleric
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What is CTG? Reminder to check glossary, and link it somewhere convenient

@github-project-automation github-project-automation bot moved this to New Issue Approval in P: Guides: Project Board Oct 25, 2024
@ExperimentsInHonesty ExperimentsInHonesty moved this to Prioritized Backlog in HfLA: Project Team Tasks Oct 25, 2024
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Labels
documentation Improvements or additions to documentation Skill: Brand Strategy Skill: Digital Marketing Skill: Media Strategy
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HfLA: Project Team Tasks
Status: Prioritized Backlog
P: Guides: Project Board
Status: New Issue Approval
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@JesseTheCleric