Define Marketing Objectives for PeopleDepot

[shmonks]

Overview

In order to help you market the PeopleDepot project, we need to collect the following information:

Action Items

• Identify the answers to each of these questions for your project putting your notes in the comments and checking off the boxes as you go:
  • Mission
  • Marketing Objective (KPI)
  • Primary Target Audience
  • Secondary Audience
  • Location (of Target Audience)
  • Timeline
  • Key Events
  • Budget
  • Gifted Media (Digital, TV, OOH, etc.) - free media or partner website with significant levels of traffic
  • Potential Business Partners
  • Potential Spokespeople
  • Free Press Opportunities
  • Key Outreach Platforms
  • Links to Digital Assets/Graphics
  • Other Important Information

Resources

[shmonks]

Mission: To provide a single source of truth as the backend infrastructure and data store for Hack for LA projects, including data about people, program areas, and projects.

Marketing Objective (KPI): Our marketing objectives will be tied to those of our stakeholders (currently VRMS, CTJ, and the Website team), and will consist primarily of enabling and facilitating those stakeholders' KPIs

Primary Target Audience: H4LA sponsors and partners

Secondary Audience: potential and new H4LA members

Location: LA and global

Timeline: xx/xx-xx/xx

Key Events: Data Privacy Day (Jan 28); National Cloud Database Day (June 1); DBA Appreciation Day (first Friday of July)

Budget: $XX

Gifted Media: None

Potential Business Partners: internal stakeholders (VRMS, CTJ, Website)

Potential Spokespeople: internal team members

Free Press Opportunities: N/A

Key Outreach Platforms: N/A

Links to Digital Assets/Graphics: None at present

Other Important Information: Project context = The hardest part about running a large organization using only free or open source tools and technologies is how to manage the flow of information and provide relevant info to all the people and projects that need it. Managing multiple databases inefficiently can end up taking more time than the projects themselves. This project seeks to create a maintainable database infrastructure that is synchronized. In the process, it will do away with manual storage of duplicate information across projects, and allow for the automation of key tasks across the organization including: recruiting and onboarding members, helping members find roles on projects, and ensuring that access to personal information is fully secure.

[shmonks]

• See Epic: Marketing: PeopleDepot #69 for originating epic