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Titles for Customer Support

Category Junior Customer Support Rep (L1) Customer Support Rep (L2) Senior Customer Support Rep (L3) Lead Customer Support Rep (L4) Principal Customer Support Rep (L5)
Skill
Technical Communicates basic product knowledge to customers well and with enthusiasm. Confident in product knowledge and well versed in one product. Communicates knowledge to customers well and with enthusiasm, and able to adapt messaging to the situation. Proficient in one or more products. Communicates knowledge to customers well and with enthusiasm, and able to adapt messaging to the situation. Proficient in multiple products. Communicates knowledge to customers well and with enthusiasm, and able to adapt messaging to the situation. Expert in multiple products. Communicates knowledge to customers well and with enthusiasm, and able to adapt messaging to the situation.
Technical Customer emails adhere to the style guide with occasional need for redirection. Able to work independently on routine emails, and doesn't need help answering commonly asked questions. Customer emails adhere to the style guide with little need for redirection. Able to work independently on all emails or calls. Customer emails adhere to the style guide with no need for redirection.Able to work independently on all emails or calls, and doesn't need help answering questions. Customer emails adhere to the style guide, and contributes to the style guide and snippets repo. Able to work independently on all emails and calls, and can handle difficult cases and frustrated customers. Customer emails adhere to the style guide, and contributes to the style guide and snippets repo. Able to work independently on all emails and calls, and can handle the most difficult cases and frustrated customers.
Tech and Tooling Demonstrated good technical understanding of most of the software systems and tools needed in daily work. Technical knowledge of the products is limited and developing. Demonstrated technical understanding of the software systems and tools used in your daily work. Good technical understanding of one product. Able to diagnose and escalate low-level technical issues appropriately. Good technical understanding of all products. Able to diagnose and escalate most technical issue appropriately. Capable of correcting low-level customer technical issues independently, with support from on-call. Able to diagnose and escalate all technical issues appropriately. Capable of correcting many customer technical issues independently.
Scope Works primarily on customer communication; no project work or limited involvement. Participates in project work with oversight from a senior teammate. Works independently on small projects and are a reliable contributor to larger projects. Elevates team and company standards through developing new processes, procedures, and effective communication. Major contributor on special project work. Capable of conceptualizing and executing large special projects and working with a team to complete them.
Judgment Capable of managing individual to-dos. Pitches in on project work when asked, with oversight. Manages daily workflow and to-dos without oversight. Manages daily workflow and special projects with minimal oversight or approval. Good sense for when to cut scope to deliver projects on time, within appetite. Strong ability to set scope and manage large ongoing projects with minimal oversight or approval. Sought out for advice by teammates and outside the team. A leader in ensuring robust and effective best practices are understood and followed across the team and organization. Has a wide range of focus and finds opportunities to make improvements to work, without it being assigned.
Engagement
Ownership - Manager of One Manages the individual steps to arrive to solutions once assigned work. Sets their own direction once assigned work. Asks questions but does not need status checks outside of email reviews. Sets their own direction and works with little to no oversight or help. Conceptualizes new work to be done, steps to get there, and then executes the steps to complete it. Capable of setting small team direction. Manages projects and resources, requiring little to no redirection or input from leadership. Capable of setting team direction. Manages projects and resources, requiring little to no redirection or input from leadership.
Communication Communicates well on team calls and in Basecamp check-ins. Asks questions of more senior teammates after doing research to find answers. Attempts to unblock themselves but asks for help when needed. Communicates well within the team structure, sharing knowledge and bringing in more experienced teammates when needed. Attempts to unblock themselves but ask for help when needed. Communicates well within the team structure, sharing knowledge and bringing in more experienced teammates when needed. Acts as a representative to the company, weighing in on larger discussions and making recommendations. Rarely need help unblocking themselves, and acts as a resource for others. Demonstrate project management and communication best practices. Ensures leadership is informed on team progress.
Planning Able to plan individual daily tasks with little feedback or oversight. Able to call attention to opportunities for small improvements to projects and product. Able to plan individual daily tasks with minimal oversight. Routinely calls attention to opportunities for small improvements to projects and product. Plans individual projects effectively with little oversight. Contributes to cycle planning. Identifies work without having it assigned and without asking others what's important. Able to pitch projects to the team and explain why it's important and should be prioritized. Key contributor to cycle planning. Able to plan and execute large projects. Able to plan and execute large projects while keeping team and company strategy in mind.
Flexibility Has some points of view about technical solutions and best practices, but mostly observes and learns from the more senior members of your team. Demonstrated willingness to express a viewpoint and opinion, and able to disagree and commit. Demonstrated strong points of view about technical approaches and solutions that are rooted in experience. Willing to express a viewpoint and opinion, and also able to disagree and commit. Strong points of view rooted in experience, technical expertise, and industry best practices. Expresses opinions confidently and effectively, and can balance recommendations with the larger needs of the team. Demonstrated ability to think through problems and devise and apply novel solutions that are outside the box.
Trust Work is reviewed, and mistakes in quality and general approach do not repeat often. Productive member of the team, able to contribute effectively to small projects. Work is reviewed with the occasional need for edits. Fully productive member of the team, able to contribute to almost any project. Work doesn’t necessarily need to be reviewed, but general approach may be. Able to contribute to any project and able to resolve almost any customer interaction. Work happens autonomously with no regular need for review. Work is almost always free of mistakes, and often helps others improve the quality of their work. Significant contributor to problem resolution and code resolution; demonstrate consistent maturity and leadership.
Coachability
Feedback Actively seeks feedback. Receives feedback with a positive attitude, and applies corrective feedback well. Hungry for growth & development. Able to weigh in on larger discussions at the team level with helpful, relevant feedback. Receives feedback with a growth mindset. Able to act as informal mentor, and provides helpful, direct, specific feedback to more junior teammates. Sought by colleagues on and off the team for help with critical work or decisions. A leader on the team. Sought by colleagues on and off the team for help with critical work or decisions.

Titles for Customer Support Leadership

Category Customer Support Manager (M1) Senior Customer Support Manager (M2) Head of Customer Support (M3)
Skill
Mastery Makes meaningful contribututions to developing team service standards and requirements. Communicates service standards and requirements reliably and effectively to reports. Defines and documents team service standards and requirements with approval from Head of Support. Successfully supervises representatives that are answering customer inquiries over the phone and email. Through training and oversight, ensures customers have a positive, thorough, and consistent experience when contacting the company.
Mastery Maintains regular, productive communication with cohorts of 2-4 Reps. Acts as a coach and a resource for reports for improving their customer service skills & comms style, technical troubleshooting, and project advancement. Maintains regular, productive communication with cohorts of 5+ Reps. Acts as a coach and a resource for reports for improving their customer service skills & comms style, technical troubleshooting, and project advancement. Establishes and maintains effective mechanisms for gathering and measuring customer satisfaction, team efficiency, and team performance and sharing data in a useful way to internal stakeholders, executive leadership, and product development.
Mastery Oversees performance management for team of 2-4 reps. Runs 3/6/12 performance reviews, administers PIPs recommended by leadership, performs terminations recommended by leadership, onboards & trains new hires, recommends promotions, and effectively manages job performance lags. Oversees performance management for team of 5+ reps. Runs 3/6/12 performance reviews, recommends and administers PIPs, recommends and performs terminations, onboards & trains new hires, recommends promotions, and effectively manages job performance lags. Oversees performance management for CS Managers. Assists Managers with administering PIPs, performing terminations, onboarding & training new hires, recommending promotions, and managing performance lags. Able to act as ultimate authority for all team performance management and make accurate judgment calls that reflect the needs of the team & company.
Mastery Capable of shaping, pitching, and executing support projects that add value to team skills and tooling, team/company processes, and customer experience. Capable of shaping, pitching, and executing large-scale, far-reaching support projects that add value to team skills and tooling, team/company processes, and customer experience. Approves and maintains oversight and controls over Support projects that add value to team skills and tooling, team/company processes, and customer experience.
Tech and Tooling An expert in all existing software systems and tools needed in CS work. Can identify where existing tooling should be improved, proposes solutions, and oversees implementation. Recommends, implements, and uses tech and tooling that provide meaningful insights into team performance and processes. Proficient in Support stack, and uses technology appropriately to provide meaningful insights and to make recommendations. Makes informed, thoughtful decisions about new tools & services and communicates those to team/executive team as needed.
Scope Capable of devising and running cycle projects, taking them from concept to completion with minimal review or guidance. Strong track record of introducing significant improvements in CS systems. Capable of running long term projects that substantially impact departments outside of Support. Manages critical work without oversight or approval. Oversees all team project work with support from Managers. Able to act as ultimate authority on project management and able to make accurate judgment calls about project direction and goals that reflect the needs of the team & company.
Judgment Has accumulated sufficient experience to be consistently sought by peers, across teams, for advice. Improves existing professional standards for the team. Demonstrates curiosity, prioritizes work to serve the best interests of the team. Leaves documentation in a better place than they found it. Defines professional standards for the team. Prioritizes work to serve the best interests of the company. Has a wide range of focus and finds opportunities to make substantial improvements to the Support environment and how Support interfaces & influences other departments. Has a good sense for when and how to cut scope or change direction to deliver work on time and can communicate that effectively to Managers.
Engagement
Ownership / Manager of One Conceptualizes new work to be done, and is executes the steps to complete it successfully. Independently explores areas in their work area that could use improvement. Conceptualizes projects that address gaps in company's Support footprint. Able to devise & execute steps to form & complete the project, with guidance. Fully capable of leading the most complex projects from inception to completion, coordinating multiple teams or external contractors independently.
Communication Attempts to unblock themselves but ask for help when needed. Communicates well in Basecamp check-ins, team calls, and within the team structure. Shares knowledge and acts as a resource for others. Communication happens reliably in the open, in Basecamp. Acts as a representative to other teams, weighing in on larger discussions and making recommendations. Rarely needs help unblocking themselves. Acts in a leadership capacity to the company, weighing in on larger discussions and making recommendations. Trusted advisor for everyone at the company in matters of Support and leadership. Demonstrates project management and communication best practices. Ensures leadership is informed on team progress. Responsible for cycle planning.
Flexibility Has strong points of view about leadership & technical approaches/solutions that are based in their own experience. Willing to express a viewpoint and opinion, and also able to disagree and commit. Makes tactical & strategic recommendations based in experience & industry best practices, and can balance recommendations with the larger needs of the team and company. Strong points of view rooted in experience, expertise, and industry best practices. Expresses opinions confidently and effectively, and always considers the needs of the company when making recommendations.
Trust Work doesn’t necessarily need to be reviewed, but general approach may be. Work happens autonomously without check-ins or regular need for review. Trusted to run the entire CS team with support from M1- 2 Managers. No day-to-day oversight, occasional strategic redirection from Sr. Leadership. Work happens autonomously with no need for status checks. Work is almost always free of mistakes.
Coachability
Feedback Receives feedback with a positive attitude and applies corrective feedback well. Identifies areas for personal growth & development. Can provide specific and constructive feedback on the work of others and to teammates. Reliably and judiciously incorporates feedback from leadership. Sought by colleagues on and off the team for help with project work or decision making and professional guidance.