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Identifying Audiences, Constituencies, and Collaborators

  • Who will participate in, use, and/or benefit from the project?
  • Is there a specific group already asking for this new resource? Who?
  • The "general public" is too general an audience. the more specific your audience is the more likely you are to meet their needs.
  • Is there anything that my audience can bring to my project?

Your project always has an audience.

  • You are an audience.
  • Your dissertation advisor
  • Your dissertation committee
  • Researchers interested in your subject area
  • Researchers working on related questions

Projects typically satisfy more than one audience's need. The key to identifying a well-defined audience is research and creating several narrow profiles

Sample 1:

  1. Needs/Interest: Faculty who teach undergraduate linguistics classes are looking for an engaging way to teach fundamental linguistics concepts through guided practice and repetition.
  2. Resources: They have access to chrome books, laptops, and tablets in the classroom with limited wifi. They are unable to update software frequently, but they can use web applications.
  3. Limitations: This audience needs clear and specific documentation and has a low threshold for errors.

Sample 2:

  1. Needs/Interest: My dissertation committee is interested in hearing how my model of financial data offers a new approach to predicting corporate fraud.
  2. Resources/Relationship: The committee is familiar with some of the models that already exist. They have deep familiarity with the qualitative indicators for corporate fraud. They can connect my data and my research to a wider community of scholars who have the datasets that I need to finish my work. My advisor wants me to succeed.
  3. Limitations: My committee is skeptical about technology and feels uncertain about how they will evaluate my work. They have expressed concern about not knowing how to "check" if the model is accurate.

If you are working on a project that is institutionally based (such as creating a platform, creating a resource, or building a teaching tool), you may have institutaional partners who have a stake in your project's success. It's a good idea to identify these folks and consider their interests and needs as well.

Possible stakeholders include: your library, colleagues, IT division, academic program, a center, or institute who shares your mission and/or goals.

Example of a "stakeholder":

Sample:

  1. Needs: The New Media Lab has student fellows who develop digital projects. They have expressed interest in finding a data management tool that allows students to create a plan for how to handle various types of data files.
  2. Resources/Relationships: I'm also a fellow in the New Media Lab, and they might be willing to help test my tool.
  3. Limitations/Concessions: They are more interested in using open source software than many of the other students I work with.

Activity: Your Turn

Audience 1:

  1. Needs/Interest:

  2. Resources/Relationship:

  3. Limitations/Concessions:

Audience 2:

  1. Needs/Interest:

  2. Resources/Relationship:

  3. Limitations/Concessions:

Audience 3:

  1. Needs/Interest:

  2. Resources/Relationship:

  3. Limitations/Concessions:

Audience 4:

  1. Needs/Interest:

  2. Resources/Relationship:

  3. Limitations/Concessions:

Internal Stakeholder:

  1. Needs/Interest:

  2. Resources/Relationship:

  3. Limitations/Concessions:

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