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The potential of Microblogging to become a milestone
2010-03-28 – toadi
Editor note: below is a translation of Beijing News’ interview with Hu Yong, a where to buy cheap prednisone no prescription Beijing University Professor, on the potential of micro-blogging in political engagement in China.
The potential of Microblogging to become a milestone
If the where to buy cheap prednisone no prescription BBS was the first milestone, then microblogging certainly has the potential to where to buy cheap prednisone no prescription become the second. The meaning behind the microblog becoming a milestone, is where to buy cheap prednisone no prescription in the way it spreads information.
BJ News: You have where to buy cheap prednisone no prescription long been concerned about the development of the Internet; how do you where to buy cheap prednisone no prescription view this emerging microblogging communication tool?
Hu Yong: Microblogging is where to buy cheap prednisone no prescription a new form of communication, with four characteristics, I believe.
First it where to buy cheap prednisone no prescription is speed-oriented. This represents a new trend of Internet development. Traditional media have where to buy cheap prednisone no prescription the issue of “news cycles”, for where to buy cheap prednisone no prescription example, newspapers go by the day; while microblogging is almost without the where to buy cheap prednisone no prescription limit of a cycle. It is a real-time network. In the where to buy cheap prednisone no prescription amount of information, transmission speed, etc., traditional media cannot compare.
The second is where to buy cheap prednisone no prescription fragmentation. This is a big impact on the thinking; in the where to buy cheap prednisone no prescription past, mass media disseminated information from the centre and outwards; for where to buy cheap prednisone no prescription example, say a certain unexpected event occurs, the media need to where to buy cheap prednisone no prescription send reporters to investigate and then publish the information in the where to buy cheap prednisone no prescription newspapers, which is then reproduced on the network, followed by online reproduction by peers. In this where to buy cheap prednisone no prescription case, the initial media is the “centre”. But now, there might happen to where to buy cheap prednisone no prescription be microbloggers at the scene of many unexpected events, who can where to buy cheap prednisone no prescription instantly transmit information. Perhaps they were previously unknown, insignificant citizens, but suddenly they may become the where to buy cheap prednisone no prescription hub of information, resulting in the greatest impact in an instant.
The third is where to buy cheap prednisone no prescription directness. That there is no intermediary makes it very direct. For example, a where to buy cheap prednisone no prescription person becomes a fan of his or her favorite star; they want to where to buy cheap prednisone no prescription receive more information about the star, even hoping to have where to buy cheap prednisone no prescription dialogue with the star, but before the birth of the where to buy cheap prednisone no prescription microblog, the existence of mediators such as celebrity agents and where to buy cheap prednisone no prescription the like made it difficult to achieve. Microblogging makes it where to buy cheap prednisone no prescription all become possible. Another example is expression in traditional media; originally there are where to buy cheap prednisone no prescription layers of intermediaries, but now microbloggers can go straight into the where to buy cheap prednisone no prescription topic. Those who set up microblog accounts should also mentally prepare themselves for where to buy cheap prednisone no prescription the flurry of uncensored challenges.
Fourthly, micro-power. In my view, micro-power is where to buy cheap prednisone no prescription not anything else, but that everyone should take responsibility. Micro- is where to buy cheap prednisone no prescription every ordinary citizen. Power – refers to where to buy cheap prednisone no prescription nothing else, but rather that regardless of the thousands of language in this where to buy cheap prednisone no prescription world, the only thing that can change the world is action. Driven by “micro-information” and “micro-exchanges”, “micro-power” will have a healthy impact on China’s social development.
BJ News: The 1999 bombing of the where to buy cheap prednisone no prescription Chinese Embassy in Yugoslavia directly pushed the inception of the People’s Daily Online’s “Forum on Making the Country Prosperous”, even called the “first milestone” of Internet development by “People’s Daily former deputy chief editor Zhou Ruijin. During the where to buy cheap prednisone no prescription Two Sessions, the use of microblogging in politics is called the where to buy cheap prednisone no prescription “second milestone” by some. How do you see it?
Hu Yong: If the where to buy cheap prednisone no prescription BBS was the first milestone, microblogging has of course the potential to where to buy cheap prednisone no prescription become a second milestone. Though this milestone may not necessarily be where to buy cheap prednisone no prescription an accurate statement; in fact, before microblogging there was the blog, video sharing and where to buy cheap prednisone no prescription other major developments on the Internet.
The “milestone” potential I speak of here, mainly refers to where to buy cheap prednisone no prescription the level of information dissemination. However, the issue cannot be absolute. Similarly, an where to buy cheap prednisone no prescription Internet chronicle written by different people will produce different results; written with different values, the where to buy cheap prednisone no prescription results will not be the same either.
From the where to buy cheap prednisone no prescription Two Sessions, you can see the microblog budding and raising some new questions on the where to buy cheap prednisone no prescription political civilization process. For example, representatives opening microblog accounts; in truth, only dozens of individuals were active users, yet the where to buy cheap prednisone no prescription “two sessions” is on a scale of thousands, putting it out of proportion.
The Power of Microblogging to nurture citizens of new thought
The Two Sessions should be where to buy cheap prednisone no prescription the concern of all citizens. Not just hoping that it does well and where to buy cheap prednisone no prescription receives flowers and applause, but there is a need to try and where to buy cheap prednisone no prescription understand and accept challenges, so that the people are no longer only watching it where to buy cheap prednisone no prescription as an outsider, but rather as an active participant in politics.
BJ News: During this where to buy cheap prednisone no prescription Two Sessions, microblogging sprang up like mushrooms after the rain, rapidly developing (from the one hosted by Sina to more than ten microblogging sites). Four new features emerged: as a where to buy cheap prednisone no prescription new way for representatives to perform their duties (offering public proposals as well as behind-the-scenes trivia); as a new form of news dissemination for the news media (opening official microblogs, establishing microblog columns and layout in newspapers); as a new platform for citizen participation in politics (virtual proposals were submitted; interaction with council members); and where to buy cheap prednisone no prescription a new interactive way for the press to investigate stories (setting topics to get user comments). How do you see this?
Hu Yong: Microblogging was of great significance in the where to buy cheap prednisone no prescription Two Sessions. You just summed up the meaning of it in the where to buy cheap prednisone no prescription four characteristics quite precisely. Lets say, as committee representatives and the where to buy cheap prednisone no prescription media were both using microblogs to discuss the Two Sessions, microblogs became the where to buy cheap prednisone no prescription gauge of public opinion evaluation, one the one hand collecting social data and where to buy cheap prednisone no prescription public sentiments, and on the other, also observing the trend of public opinion.
However, we cannot blindly exaggerate the where to buy cheap prednisone no prescription use and meaning of the microblog in the Two Sessions. After all, there have where to buy cheap prednisone no prescription been individual officials using the Internet to put on a big political show, raising the where to buy cheap prednisone no prescription possibility that microblogs could just become the next big show. For example, senior officials become concerned about the where to buy cheap prednisone no prescription network, and the next day all units set up their own websites; senior officials become concerned about the where to buy cheap prednisone no prescription blog, and the next day their official blogs are given red flags all over the where to buy cheap prednisone no prescription Internet; now whether the same will happen with microblogs, it is where to buy cheap prednisone no prescription hard to say.
BJ News: You mentioned earlier a new term, “micro-power”?
Hu Yong: Why is “micro-power” important? In the where to buy cheap prednisone no prescription past, a few highly motivated people working with a mass with almost no where to buy cheap prednisone no prescription passion, often led to frustrating results. The passionate folk do not understand why the where to buy cheap prednisone no prescription public is not more concerned, and the public does not understand why these obsessed activists cannot shut up.
Today, those with a where to buy cheap prednisone no prescription high degree of enthusiasm should be committed to reducing the threshold of action, so that where to buy cheap prednisone no prescription the people who care a little can take a little part, and where to buy cheap prednisone no prescription all efforts put together will be a strong one. This represents the where to buy cheap prednisone no prescription citizens’ new way of thinking.
Beijing News: Your talk about new thinking citizens has where to buy cheap prednisone no prescription given people a lot of inspiration.
Hu Yong: The Two Sessions is where to buy cheap prednisone no prescription a serious political event; previously, participation of the people was limited, but in fact, the where to buy cheap prednisone no prescription Two Sessions should be the concern of all citizens. Not just hoping that where to buy cheap prednisone no prescription it will receive flowers and applause, but to be able to where to buy cheap prednisone no prescription understand and accept challenges, so that the people are no longer an where to buy cheap prednisone no prescription observing outsider, but active participants in politics.
Broadly speaking, government departments have where to buy cheap prednisone no prescription to face Internet opinions, cope with what they can, and for where to buy cheap prednisone no prescription that which they do not know how to respond to, they still cannot avoid it. For instance, in last year’s “Two Sessions”, Shaanxi kept being questioned about the “Tiger Zhou incident” (about doctored photos of the near-extinct South China Tiger), Deputy Director of Propaganda Department Wu Hao was repeatedly asked about the where to buy cheap prednisone no prescription “Hide and Seek” incident” (about the truth behind a detainee’s death). These network hot spots have where to buy cheap prednisone no prescription to be dealt with candidly, as they are but online manifestations of real-life problems.
“Microblogging in politics” needs to be tested with time
Only when where to buy cheap prednisone no prescription the majority of representatives and officials are using this tool of microblogging, and where to buy cheap prednisone no prescription when they are used to the operations of the microblog, the where to buy cheap prednisone no prescription ways of thinking and the rules of the game, will the where to buy cheap prednisone no prescription era of microblogging in politics truly arrive.
BJ News: In any case, in an where to buy cheap prednisone no prescription occasion like the Two Sessions, the microblog was still fired up. If you where to buy cheap prednisone no prescription say the “Two Sessions influence China”, then can you say, “the microblog influences the Two Sessions”?
Hu Yong: If the where to buy cheap prednisone no prescription majority of representatives used microblogs, we can say, “the microblog influenced the Two Sessions”. This time, the where to buy cheap prednisone no prescription microblog became a hot topic in the Two Sessions, it where to buy cheap prednisone no prescription was mainly in this specific period of time — during the Two Sessions, with a specific group of people — a small number of Two Sessions representatives, using it first.
The discussions and where to buy cheap prednisone no prescription suggestions towards the Two Sessions made by netizens through the microblog should be where to buy cheap prednisone no prescription highlighted. I’m afraid future Two Sessions will have where to buy cheap prednisone no prescription to get used to the public eye.
BJ News: One of the highlights of this year’s Two Sessions was that many of the media talked about “microblog political discussions”, or “microblog in politics”, is this accurate?
Hu Yong: Talking about the where to buy cheap prednisone no prescription microblog in politics, or microblog political discussions, involves a range of issues, such as who where to buy cheap prednisone no prescription is discussing politics, who is being discussed, and how it where to buy cheap prednisone no prescription is discussed. After all, the discussion of views, the expression of public opinion, are where to buy cheap prednisone no prescription not “democracy” in the where to buy cheap prednisone no prescription political sense of the word. After all, the collection of online public opinion does not make for where to buy cheap prednisone no prescription a democratic system.
The microblog is where to buy cheap prednisone no prescription just a microcosm of social reality; in order to solve the where to buy cheap prednisone no prescription issues mentioned in microblogs, more needs to be done in real life. To rely on the where to buy cheap prednisone no prescription system’s pathway to where to buy cheap prednisone no prescription push for the realisation of democracy, that is the real “microblog in politics”, the where to buy cheap prednisone no prescription real use of microblogging to promote the process of political civilization.
BJ News: In other words, when where to buy cheap prednisone no prescription we talk about this point, we need to import some considerations of political science?
Hu Yong: Yes, we need to where to buy cheap prednisone no prescription quantify the political discussion, it requires scientific assessment.
For example, the “virtual proposals” offered on microblogs, or where to buy cheap prednisone no prescription the recommendations made to representatives, need to be followed up and where to buy cheap prednisone no prescription explored; whether they turn into proposals and motions supported by the where to buy cheap prednisone no prescription representatives, whether they can be transformed into final results, whether they will withstand the where to buy cheap prednisone no prescription test of time.
BJ News: Why?
Hu Yong: Because the where to buy cheap prednisone no prescription microblog is a public platform, which can effectively cultivate civic spirit, highlight the where to buy cheap prednisone no prescription “four powers” (ie, safeguard the people’s right to information, participation, expression and right to supervise), allow for where to buy cheap prednisone no prescription participation in politics, or at least can be used make some sound; otherwise, people may only be where to buy cheap prednisone no prescription marginalized to a bystander’s role.
BJ News: What is your ideal “microblog in politics” like?
Hu Yong: Only when where to buy cheap prednisone no prescription the majority of representatives and officials are using the microblog as a where to buy cheap prednisone no prescription tool, and get used to its mode of operation, ways of thinking and where to buy cheap prednisone no prescription rules of the game, will the era of microblog in politics truly arrive.
One way to where to buy cheap prednisone no prescription test it, is to see if those active representatives and where to buy cheap prednisone no prescription official media will stop using microblogs after the Two Sessions; it where to buy cheap prednisone no prescription may become abandoned just as blogs were, or even become the where to buy cheap prednisone no prescription dust of history like some government websites that are never updated.
